Auction House Scotland - Highlands and Islands Launch

A major project during my Impact Online internship was the launch of a new Highlands and Islands property auction by Auction House Scotland.

I assisted my colleague Kim with a number of different tasks throughout the launch period.

Social media
I was tasked with creating a social media following ahead of the auction, in order to draw in more potential customers. I used Twitter's advertising platform as a way to schedule posts over the lunchtime period every day until the auction began, highlighting the range of properties available and linking back to the Auction House Scotland website.

The historic £1.3million Monkstadt House on #Skye is up for auction in #Aberdeen on the 22nd: http://t.co/XcmyJGTkv6 pic.twitter.com/Go59u8Eksx

— Auction House Scot (@AuctionHouseSco) August 13, 2014

Press releases
I created a large database of contacts at local and national newspapers, and industry magazines and websites that may have been interested in covering the auction.

Each press release was tailored to the publication it was being sent to, with properties relevant to each area featured in each.

Promotional videos

I also filmed eight short promotional videos with a range of interviewees on the day of the auction. These were then sent to Auction House Scotland who wanted to roll out the content slowly over a longer period of time. The first of these can be seen below:

 

New Concept - Ice Cream Cabinet

Part of my internship with Impact Online involved creating posts for Sandro's Journal - Glasgow-based catering design firm New Concept's blog.

I was given several topics the company wanted to publicise, as well as a number of related quotes obtained by my colleague.

One of these regarded a new ice cream display cabinet which New Concept supplied. As it was the middle of summer when the post was written, I used the hot weather as the basis for the post. I also linked to other posts written on the blog.

This entry to Sandro's Journal can be viewed here.

New Concept - Killermont Parish

During my internship with Impact Online I was tasked with publicising some of the work of Glasgow-based kitchen design firm New Concept.

One of the company's clients was a parish church, who had renovated in order to open up a café.

I spoke to Killermont Parish Church's Mission Group convenor, while my colleague spoke to New Concept's sales director. These quotes formed the press release, which was then sent to a number of relevant publications, including local newspapers, catering publications and church magazines.

It was featured in the Milngavie and Bearsden Herald (pictured).

The release was also posted to Sandro's Journal, the name of New Concept's blog, and can be viewed here.

Scottish PA Summer Showcase 2014

Created a short video about the Scottish PA Summer Showcase 2014 event at the AECC for the Scottish Business News Network.

The video was created to the client's specifications and additional content was pulled for usage in Aberdeen Business News TV online video news bulletins.

Filmed with a Nikon D5100 camera and Rode videomic, edited using Adobe Premiere CC.

Women Connect Promotional Video

Created a two-minute promotional video for the Women Connect networking group in Aberdeen.

It was filmed during a networking event featuring Steve Harris from VisitAberdeen.

The video was tailored to the client's requests, including the highlighting of key quotes through video blurring and animated text, achieved through Adobe Premiere Pro CC.